Granny-O-La
Industry: CPG | My Role: Director of Marketing and Sales
Granny-O-La is a purpose-driven premium granola brand that donates 50% of profits to Memorial Sloan Kettering Cancer Center. As the first marketing and sales hire, I own the full funnel from brand awareness to retail placement: social media across Instagram, Facebook, and LinkedIn, content creation, product photography, email campaigns, Google and Meta advertising, Shopify and Faire management, retail sales toolkit development, sampling programs, and brand partnerships.
Brand & Mission Storytelling.
Built Granny-O-La's full content and copy operation around founder Jennifer Deutsch's story: a 64-year-old who turned a cancer diagnosis into a mission to fund MSK research. Every outreach sequence, retail pitch, and brand touchpoint leads with her voice.
Website Management
Managed and optimized the Granny-O-La Shopify storefront end-to-end: site design, product merchandising, content, and Shop Campaign advertising. Produced all product photography and creative assets, executed new product launches, and continuously refined the customer experience to drive e-commerce growth.
Social Media Management
Owned Granny-O-La's full social media operation across Instagram, Facebook, and LinkedIn, building each account nearly from the ground up. Planned content using a structured calendar informed by Brandwatch and Google Trends, produced all creative assets in-house using Figma and the Adobe Suite, and ran paid campaigns across Meta and LinkedIn.
Selling
Designed and produced printed sales materials that helped convert 5 out of 6 sampling retailers into paying wholesale accounts, growing Granny-O-La to 9 retail locations across three states in its first 6 months. Built a distribution footprint spanning 29 states through direct retailer outreach and sampling.
Sell Sheet (Front)
Sell Sheet (Back)
Point of Sale Sheet
SKU Sheet
Brochure (Outside)
Brochure (Inside)
Client Partnerships
Supported co-marketing partnerships with Bartlett Tree Experts, Gardenuity, Grumpy Goat Coffee, Instant Replay Fashion, Kristi's Key Lime Cookies, and the Palm Beach Royals, contributing to joint product development, creating assets, and maintaining relationships to expand brand awareness and reach new audiences.
Content Creation
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Content Creation ~
