Granny-O-La
Industry: CPG | My Role: Director of Marketing and Sales
Results in six months: helped grow Granny-O-La to 9 retail locations and 29-state distribution, built its social presence from the ground up, and scaled web traffic from ~58 to 10,000+ sessions.
Granny-O-La is a purpose-driven premium granola brand that donates 50% of profits to Memorial Sloan Kettering Cancer Center. As its first marketing and sales hire, I own the full funnel from brand awareness to retail placement.
Brand & Mission Storytelling.
Built Granny-O-La's content and brand operation, spanning social, product photography, email, paid ads, Shopify and Faire, and the retail sales toolkit, all anchored in founder Jennifer Deutsch's story: a 64-year-old who turned a cancer diagnosis into a mission to fund MSK research. Every outreach sequence, retail pitch, and brand touchpoint leads with her voice.
Website Management
Managed and optimized Granny-O-La's Shopify e-commerce platform: overseeing website design, product merchandising, content, Shopify email marketing campaigns, and Shop Campaign advertising. Produced all product photography and creative assets, launched new products, optimized Google Ads through keyword strategy and search optimization, used Google Analytics to identify opportunities and improve site performance, and continuously enhanced the customer experience to drive online sales.
Social Media Management
Owned Granny-O-La's social media strategy and execution across Instagram, Facebook, and LinkedIn, building each channel nearly from the ground up. Planned content using a structured calendar informed by Brandwatch and Google Trends, produced all creative in Figma and Adobe Creative Suite, and managed paid campaigns. In six months, the audience significantly grew across every channel and built the brand's social presence from near zero.
Selling
Ran Granny-O-La's wholesale sales efforts: built and managed a custom CRM to track leads, retailer outreach, follow-ups, and opportunities; generated leads by email and phone; pitched retailers and delivered samples in person; and created all supporting sales collateral, including sell sheets, POS posters, brochures, and SKU sheets.
Sell Sheet (Front)
Sell Sheet (Back)
Point of Sale Poster
SKU Sheet
Brochere (Outside)
Brochere (Inside)
Client Partnerships
Supported co-marketing partnerships with Bartlett Tree Experts, Kristi's Key Lime Cookies, Gardenuity, the Palm Beach Royals, Instant Replay Fashion, and Grumpy Goat Coffee, contributing to joint product development, creating assets, and maintaining relationships to expand brand awareness and reach new audiences.
