Granny-O-La
Industry: CPG | My Role: Director of Marketing and Sales
Results in six months: helped grow Granny-O-La to 9 retail locations and 29-state distribution, built its social presence from the ground up, and scaled web traffic from ~58 to 10,000+ sessions.
Granny-O-La is a purpose-driven premium granola brand that donates 50% of profits to Memorial Sloan Kettering Cancer Center. As its first marketing and sales hire, I own the full funnel from brand awareness to retail placement.
Brand & Mission Storytelling.
Built Granny-O-La's full content and brand operation, spanning social, product photography, email, paid ads, Shopify and Faire, and the retail sales toolkit, all anchored in founder Jennifer Deutsch's story: a 64-year-old who turned a cancer diagnosis into a mission to fund MSK research. Every outreach sequence, retail pitch, and brand touchpoint leads with her voice.
Website Management
Managed and optimized Granny-O-La's Shopify storefront end to end: site design, product merchandising, content, and Shop Campaign advertising. Produced all product photography and creative assets, launched new products, and continuously refined the customer experience to drive e-commerce growth.
Social Media Management
Owned Granny-O-La's full social media operation across Instagram, Facebook, and LinkedIn, building each account nearly from the ground up. Planned content with a structured calendar informed by Brandwatch and Google Trends, produced all creative in-house using Figma and the Adobe Suite, and ran paid campaigns across Meta and LinkedIn. In six months, multiplied each channel's audience by roughly 5x and launched the brand's LinkedIn presence from zero.
Selling
Ran Granny-O-La's wholesale sales end to end: generated leads by email and phone, brought samples and pitched retailers in person, and designed the printed sales materials behind every pitch, sell sheets, POS posters, brochures, and SKU sheets, driving new retail accounts through direct outreach and sampling.
Sell Sheet (Front)
Sell Sheet (Back)
Point of Sale Poster
SKU Sheet
Brochere (Outside)
Brochere (Inside)
Client Partnerships
Supported co-marketing partnerships with Bartlett Tree Experts, Gardenuity, Grumpy Goat Coffee, Instant Replay Fashion, Kristi's Key Lime Cookies, and the Palm Beach Royals, contributing to joint product development, creating assets, and maintaining relationships to expand brand awareness and reach new audiences.
